Ready, Set, Hype!
Okay. I admit it. I’m obsessed. I’m readying my sleeping bag for June 28.
We, the iPhone fanatics, received our marching orders Sunday night, and we’re pointing our boots in the direction of the nearest AT&T (née Cingular) store. (Uncle Steve told us to avoid his own Apple Stores on Release Dayâ„¢, because that’s where all of the campers will be. Well, until he said that.)
We’ve gotten so obsessed that we’re already spinning out of control with wild speculation based on merely a few frames of one of the commercials.
The three new ads are all truly good — simply, smoothly, and stylishly making the iPhone’s complex set of features look natural, seamless and essential.
Even if you’ve never heard of the iPhone before (Really?), the ads make the device and its powerful, simple-to-use features clear in only 30 seconds (apiece).
As John Gruber points out, the ads sell the iPhone largely by just showing off its interface.
Its interface.
(That bears repeating. In its own paragraph. In its own sentence fragment.)
Yes, it’s the iPhone’s interface that makes it the product that it is. (Jobs: “beautiful software wrapped in a beautiful box.”) Making sure that the software is the driving force behind the product is one of the key reasons that Apple has had such enormous success with the iPod and has garnered such devotion from Mac users.
iPhone’s beautiful interface is definitely worthy of excitement, and the ads’ glimpses of that crystal-clear screen followed by the words, “Coming June 29″ have ignited the passions of the iPhone masses.
David Pogue is looking forward to the frenzy to come, and so am I.
PS: As one hype machine winds up, another is taking a surprising beating from various posts:
June 5th, 2007 at 10:06 pm
I am really looking forward to this phone — I’m still queasy about fingerprints and scratching on that beautiful display though. Hopefully that won’t be too much of an issue?
BTW everytime I tell my parents about the way you zoom in and out of pictures, they go “Oooohhhhh!”
June 5th, 2007 at 11:48 pm
I’m hoping the fingerprints won’t be too much of an issue — I think it was David Pogue who said they seem to wipe off on a shirtsleeve pretty well.
All in all, though, I’m definitely putting mine in some sort of case to guard against scratches, though.
Steve Jobs keeps pulling his out of his pocket and flashing it around, and it looks like it’s holding up pretty well.
Just 23 days and 11 minutes to go! ;)