This ad campaign caught my eye with its very funny (and timely) parody of political campaigns.

It is one of the most clever advertising schemes that I’ve seen online in quite some time. It’s built with such entertaining detail that the target audience has already invested a significant (and memorable) chunk of time before even finding out what the product being sold is. It rewards curiosity, and assumes that the audience will be savvy, and will appreciate being talked “up” to, rather than being lectured or shouted at.

The entertainment value of the campaign also helps to ensure viral spread through Facebook and even just old-fashioned word-of-mouth (or newfangled word-of-email forward).

Kudos!