Category Archives: …quick clicks…

Dear CNN: Please Stop.

CNNshirtsmall.jpgCNN has decided to sell custom, on-demand t-shirts featuring headlines from their website. No, I’m not making this up.

There seems to be very little rhyme or reason behind their choices of which headlines are permissible for t-shirts — not all of the daily gems can be plastered onto an oh-so-esoteric cotton tee.

And, of course, it has to be “Beta,” since that term has lost all meaning.

Sarcasm and condescension aside, Woot has a far more entertaining way to look at this marketing misstep:

PS: I guess I shouldn’t expect too much from a website that still posts such sensitive, journalistic links as:

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Ah, yes. I suppose sensationalism’s best friend is voyeurism.

Ah. Young Love.

Matt Pestinger, 18, started his group, “Your relationship doesn’t count unless it’s posted on Facebook,” as a commentary on today’s world, he said in an e-mail. …

“Our generation is much more open with these types of things being on the Internet, Facebook and MySpace,” [Ashley] Shinn said. “We don’t have any secrets or anything. We don’t hide anything. We show everything to each other. Since we don’t have any shame in anything, we don’t hide it.” …

“I’m not sure what they did before Facebook,” [Taikein Cooper] said.

Read. Discuss.

The Line, The Gift

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  • And so it begins in earnest. The lines are emerging across the country for the iPhone. At this point (iPhone minus 21 hours or so), there are limited lines at some of the larger and more prominent Apple Stores.

    It sounds like many stores have very small lines at this point, but a few have a lot of excitement, according to AppleInsider.

    It will be a long day of waiting tomorrow, but it should be exciting!

    Good luck to all of the iPhone line-sitters out there!

  • Steve Jobs became every Apple employee’s favorite boss today.

    At a special company-wide communications meeting, Steve Jobs addressed Apple employees nationwide and gave everyone a last-minute pep talk about the importance of the iPhone to the company (and the world).

    But the best part must have been the news that Apple is giving every employee who has been with the company for at least a year a free 8GB iPhone!

    It’s a classy and smart move on Jobs’ and Apple’s part. Lots of goodwill all around. The employees will get their iPhones by the end of July, when Apple anticipates that the initial demand will begin to slow.

    For more, see Ars Technica’s coverage.

iDay Cometh: Availability Chart; RSS Reader On the Way?

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  • Less than 36 hours to go, and Apple has revealed a clever way to avoid answering their phones all weekend (and next week).

    On Apple’s Retail Website, they have established an iPhone availability matrix that will be updated every night at 9PM throughout the summer, to let you know which Apple Stores will have iPhones available when they open the next morning.

    A simple concept, but a welcome feature.

    Apple announced that it will also open all of its stores an hour early (at 9AM local time) for the rest of the summer to handle iPhone purchases. So, you can wait in line all summer, if you’d like. :)

  • Also in the news, Think Secret and others report that Apple is cooking up an RSS reader for the iPhone, using its own (lambasted) AJAX/Web development idea.

    The reader is parked at reader.mac.com, and currently shows only an error page like the one below, or a blank page if spoofing the iPhone’s browser identification.

    Not surprising that Apple is preparing an RSS reader, but it is a nice surprise that they’re ‘eating their own dogfood’ by programming it in the same way that they’ve given the developer community.

    What is really a surprise is that, based on its URL, the app will be offered as a part of the .Mac package. I wonder if this means that Windows-using iPhoners will be invited to join the .Mac party?

    I’m hoping that this means we’ll see the supposed .Mac re-do sooner, rather than later.

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All iPhone, all the time

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Walt Mossberg says in a video review of the iPhone that in his 16 years of reporting, he can’t remember any product having the level of hype and expectations that the iPhone has. Let’s jump in:

  • The (rave) reviews are in. All of the key players published their reviews of the iPhone today, and they are remarkably positive. The main themes seem to be that: the phone is phenomenal, the battery life is much better than expected, the EDGE network is the biggest drawback and makes downloading a chore. Also, learning the keyboard takes time, but really does work well after a few days.

    The reviews are all very detailed, so I will let them do the typing. There are also videos with most of these reviews, and David Pogue provides photos snapped with the iPhone, showing off the camera application on the iPhone for the first time:

  • It’s old news now, but the pricing plans are out. Pleasantly lower than I had expected.

    I was excited to see that my prediction came true — Apple will activate the plans through iTunes. It’s just as slick as I expected.

    But — remember how well the iTunes Store didn’t preform in the Christmas Day rush of unboxed iPods and when the iTunes Plus tracks first became available last month?

    Imagine a million newly purchased iPhones checking in on Friday night. And picture the amusement or lack thereof from the iPhones’ new owners who have waited for a dozen hours in line that same day for the privilege of buying the $500 device that will not even function as an iPod without activation (read the fine print here).

    Hmmm….

  • If you’re thinking of lining up for the iPhone or just like living vicariously (or enjoy a little schadenfreude), take a look at the ongoing blog from line-sitter #3 at the 5th Ave. Apple Store in NYC.

    He is doing it for charity (and to get a gift for his Dad), which is nice. Hopefully, the weather will hold for all of them.

Quick Clicks: Combatting iPhone

  • John Gruber gives a particularly sharp analysis of the latest iPhone doubt-ery: Daring Fireball: Straws, Grasping Thereof

    Enjoy.

  • AT&T isn’t the only ship full of loose lips. AppleInsider clues us in to a leaked internal memo (PDF-124K) that details Sprint’s anti-iPhone talking points sales pitch.

    While the flat-out misinformation in the memo is frustrating (i.e., it’s a 2.0 megapixel camera on the iPhone, not 1.3, the most popular iPods (nanos) are 2, 4, and 8GB, not 40-60GB, and I can’t even type “The iPhone uses Yahoo and Mac email which is not secure” without rolling my eyes), what is perhaps even more striking to me is how the memo shows that the carriers still just don’t get what the iPhone is, or–more importantly–what their customers actually want.

    For example:

    • Who sees extra storage via minidisc as a practical option on their cell phone?
    • Do they really think that “International” is a primary focus of Apple’s feature set design and marketing?
    • And how can you live with statements like “The iP-830 is a slider-style phone which people tend to prefer over the iPhone style” when “people” haven’t yet used an iPhone, and probably don’t yet have a preference?

    iPhone is truly a multimedia digital device, and I don’t think it will take long for the buying public to realize that there are a lot of intangible ‘features’ that make it truly hard to compare the iPhone to a standard smartphone. And, given memos like these, I feel certain that the carriers have no understanding how valuable and desirable these intangibles are.

    The New York Times has an interesting take on this very notion.